Experiential Tourism: not only tourism destination, but Unique Experiences to Live

Sponsored Event ENIT



Today the motivations of tourism demand are deeply changed. Now, Experiential Tourism, related to the “Travel Experience” that the traveller can live during his holiday, has joined the classic destination one.
The tourist is no longer content to visit a place like he’s watching an old postcard, but is always looking for new experiences, to get in touch with the territory and establish a direct relationship with it.
Not only the localities or the territories stimulate the interest of the tourist, but rather all the experiences to live, the pleople stories, the local typicality, the events, the culture, the traditions, the enogastronomy, the itineraries, the emotions etc.
To meet these needs, a new Bitesp Concept is born, an event dedicated to the promotion of “Tourism to Live”.
Bitesp has become Digital this year and will take place on a online exhibition platform, with Exhibition Area for Virtual Stand and Workshop Area for Buyers and Sellers, that will offer greater visibility to all participants. We created, on social media, the Travel Experience Festival video contest, an event dedicated to the promotion of experiential videos, designed to offer operators the opportunity to promote their offers to the general public of web users. It has also been realized Talk Live TV, for to promote the exhibitors’ tourist offers

The main objective of this online event is to offer exhibitors the opportunity to meet International Buyers, Travel Agencies and the audience of Experiential Travellers, in a new context, to facilitate the establishment of new trade agreements.


Cultural Tourism – Food & Wine Tourism – Rural Tourism – Sport Tourism – Nature and Outdoor Tourism – Adventure Travel – Mice – Team Building – Wedding Destination – Romantic Tourism – Wellness Tourism – Spiritual Tourism – Craftsmanship Tourism – Shopping Tours – Themed Holidays – Seaside – Mountain – Lake – Tailor Made – Luxury Travel – Sustainable Tourism


BITESP 2021 takes place on digital platform and provides the Virtual Exhibition Area with virtual stands to present and promote Exhibitors. Thanks to the Contact Line service, Exhibitors will have the opportunity to organize their own Meetings Program with pre-set appointments via videoconference with the visitors of the event.

The Workshop between International Buyers and Sellers, with an agenda of fixed appointments, offers the possibility to search for new business partners.

In addition to these business areas, BITESP offers a special event, the Travel Experience Festival dedicated to the promotion of the experiential videos of the different locations. The most voted experience on social networks, will be awarded with the Travel Experience Award.

The Event Area is an online section dedicated to meetings and training steps to learn about new strategies for business development, digital marketing and new trends in the tourism market.


  • Some good reasons to attend the new online event:
  • Contacting the organised tourism trade
  • Partecipating in Virtual Exhibition Area with virtual stands to present and promote tourist offer
  • Workshop online National and International buyers looking for new business partners
  • Partecipating in the Travel Experience Festival for promotion on social networks and contact the general public
  • Promoting in the virtual exhibition area as territories, routes, locations and tourist facilities
  • Taking part in Event Area, Meetings and Training Steps