TOURISM AND HOSPITALITY TRAINING
Travel Academy at Bitesp: the training event dedicated to tourism and hospitality. The academy is intended for hotel owners, hotel managers, managers of resorts, wellness hotels, holyday farms, residences, B&Bs, restaurants, bars, travel agents and their staff members. The trainings are also intended for associations, DMOs and public bodies that deal with tourism.
Two days dedicated to all the professionals interested in trainings and professional updating regarding the new industry trends and new commercial strategies.
The trainings will focus on central themes in the tourism and hospitality industry such as traditional and web marketing, revenue management, innovation, social media, on-line reputation, managing the human resources and the new trends in the world of hotel and restaurants.
All the courses will be taught by professional consultants with the aim of presenting new and useful idea in the tourism industry.
Travel Academy Schedule
Market development : how to keep ahead of the competition.
Brand positioning and brand identity
How to remodel an hotel or a public place
Diversify to survive
Incoming tourism marketing
Intermediation in tourism
Package tourism and disintermediation in tourism
Booking Engines software
Managing the IDS
Managements software: a vital tool for hotels and restaurants
Web presence and on-line communication
The website: usability and structure
The significance of internet from mobile.
Photo shoots and videos: how to create the storytelling
Web marketing: the performances of a web marketing campaign
Social media marketing: how to manage your presence on the social networks.
SEO and SEM activities
How to manage tripadvisor reviews